Millennials aren’t just a phenomenon in the U.S. Worldwide they boast more spending power than any other generation. In 2018, global millennial spending power came in at a cool $2.5 trillion. And they’re a force to be reckoned with in the Middle East and North Africa (MENA) markets.
For online video, more than 60% of viewers in MENA are millennials, comprising YouTube’s biggest Middle Eastern audience. MENA’s millennials spend over three hours per day on online video, more than they do with both messaging apps and games. In Saudi Arabia and the United Arab Emirates, 68% consume more video digitally than they do on TV. In Egypt, 77% watch YouTube every day.