With Instagram, you can reach out to your audience or new audience via the end-to-end advertising solution provided via the different Instagram Ad formats. The advertising solution drives real business results and you should take advantage of it for your online business. Especially if you want to increase awareness or get visits to your blog/website or downloads of your mobile app.
Instagram’s enhanced ad formats with targeting and buying options help advertisers drive the results they care about. See the Instagram ad formats below and learn more about the right ad solution for your business.
Types of Instagram Ad Formats
There are three main types of Instagram Ad formats. These are:
1. Image Ads
With image ads, you can tell a story about your business through beautiful images. The image you use depends on the reason why you are using the image ads. This can either be inspiring people to see your brand differently or to take action.
2. Video Ads
With video ads, you get what image ads offer but with an additional power of sight, sound and motion. The video ads is simply a video detailing what you want to advertise. The videos play up to 30 seconds long and in landscape format.
3. Carousel Ads
Carousel ads bring an additional layer of depth to image ads. This is a combination of two or more images. People can swipe to see additional images and a call to action button takes them to your blog/website.
These Instagram ad formats can be used for advertising a blog/website, for video views, for mobile app installs or for mass awareness.
Creating an Ad on Instagram
Instagram ads can be easily created (purchased) and managed through Facebook’s self-serve platform, popularly called Power Editor, and through Instagram’s Ads API. Whichever you choose will get your ad shown on Instagram. If you are conversant with Facebook power editor, it’s best you purchase Instagram ad via the tool. Visit Power Editor to start creating your Instagram Ad campaign.