One of the most important stakeholders in any business are the customers you are serving or want to serve. It is required that you know what motivates them and what determines their buying decisions. Afterall, the main reason why your business is existing is because of the customers. In order to serve them well, you need to be sure of what they want, why they want it and why they'll buy from you. However, knowing what motivates people to buy from you is not very obvious. You need to dig deep. To help you have a better understanding of how to go about this, I would be providing insights to answer the question. This would help you discover what really motivates your customers to buy from you.
I'm assuming that you already know who your customers are. If not, you need to do that first before knowing what motivates them to buy.
Find Out What They Search for Online
Start by knowing what your target audience share online. These things say a lot about them. It gives an idea of their life and values. Then follow up with this by discovering what they search for online. What they search for is most likely related to what they share. These online searches can give a lot of insights into what motives them to buy. You could make correct guesses about what they want by knowing what they search for online. So, if your business has "answers" to what they search for, you would make sure your business offerings are present during those search moments.
Doing this takes a lot of research into what they search for, educated guesswork about what they want and continual testing of what works until you fully understand your customers' motivation to buy. However, the effort put into discovering what motivates them is really worth it. Getting this insight gives you a valuable knowledge of your target audience and industry. It also helps you discover what needs to be improved and what needs to be removed in order to reach your customers.
Photo by Clem Onojeghuo