Social Media is very relevant in your quest to build a successful online business. There are so many which is lead by Facebook, Google+, and Twitter. They all have different user actions that contribute to a brand's engagement rate. How often do you use these social media and how often do you measure your engagement rate? Learn how to measure these metrics across all three platforms.
Here is an infographic made ny SocialBakers. It contains information and graphics on what you need to do to measure engagement rates across social media. This would help you really quantify your involvement across social media.