Influencer marketing also called Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers. [Source: Wikipedia]
A look at Google Trends illustrates the growth of influencer marketing with keywords such as influencer, influencers, influencer marketing, social influencers, top influencers, social media influencers, LinkedIn influencer, social influencer
With the growth of influencer marketing, the digital media that we share is evolving every day and becoming complex. The path is not a straight one as it used to be before. There are new developments every day. Even as you read this. Something new is happening somewhere on the internet.
With every new development comes the need for a response. It’s not for the faint of heart. However, as natives of the digital space, influencers are able to respond to constant change with graceful innovations of their own. While traditional brands continue to fumble through online channels that have been active for years, influencers have learned how to adjust to new challenges and play a valuable and timely role.
Influencers’ ability to pivot and address circumstances as they arise is one of the most powerful selling points for influencer marketing. Unlike traditional advertisers who require months of lead time (and expense), influencers can go to work quickly, responding to current events, framing holidays, and joining in important conversations while they’re still relevant.
To become an influencer marketer, you first need to gather a lot of influence. The best way to do this is to get people talking about you (positively) on social media sites. After which you need to look for brands (or they’ll naturally gravitate towards you) that you can market based on the influence you have. You should go from here and learn more about influencer marketing if you want to make this as your online business model.