Adesoji Adegbulu

2018 Nestle and Ashoka’s Creating Shared Value Challenge

Creating Shared Value

As the world’s population continues to expand, there is a dire need for creating shared value in the food industry. This is because it is expected that there would be more than 9 billion people living on this planet by 2050 (United Nations). That means, there would be more mouths to feed.

Access to good nutrition, safe water sources, and sustainable business are needed to meet the challenge that comes with the growing population. To meet these challenges and tackle poverty, disease, and malnutrition, innovative solutions are expected.

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Creating Shared Value

Creating Shared Value involves harnessing the power of private enterprises to tackle social challenges with sustainable business solutions. This is a philosophy that has long driven decision making at Nestlé and it is reflected by their company purpose, – to enhance the quality of life and contribute to a healthier future.

“We’ve also spent time finding and supporting entrepreneurs who exemplify Creating Shared Value through their business ideas and actions. Harnessing these innovations will put new solutions on the table and, at the same time, help spread wealth and prosperity. To recognize and promote the work of pioneers in this field, we launched the Nestlé Creating Shared Value Prize in 2010. Today we launch its 2018 edition.” – Christian Frutiger, Global Head of Public Affairs at Nestle

In a partnership with Ashoka, the world’s leading network of systems-changing social entrepreneurs, Nestle is looking for individuals and businesses who are scaling up or generating new business models in the areas of nutrition, water or rural development. Ashoka and Nestlé are teaming up to support initiatives in Nutrition, Water and Rural Development with over $500,000 in prizes.

The Creating Shared Value prize pool is seeking entries from different sectors and geographies. Winners this year will receive up to CHF 400,000 in funding for their enterprise or a lifetime Ashoka Fellowship to scale up or replicate their initiative. Shortlisted entrepreneurs will participate in the 2018 World Water Forum in Brazil, pitching live to the Nestlé Creating Shared Value Council.

Nestle is looking for the brightest and best working on socially beneficial business initiatives. You can apply in English, Spanish, Portuguese or French.

Start your application today as the online application closes on 31st October 2017.