How to Use Bing Webmaster Tools as a Keyword Research Tool

There are various keyword research tools online to use. One of such is the Bing Webmaster Tools. Though Google Webmaster Tool (now called Google Search Console) may be well-known, but when it comes to search engine market share, Bing is also a major player. This is due to the power of Bing Webmaster Tools.

Please note: I'll be writing about other keyword research tools that you can use for content marketing and traffic generation to your blog(s).

You may be used to the keyword research tool provided by Google. It's not bad to also use the Bing Webmaster Tools. The huge benefit of this tool is its straightforward approach. It is very easy to understand and use. In addition to this, the tool provides you with clear and concise data to use.


Getting Started with Bing Webmaster Tools

Step 1. Open a Bing Webmaster Tools account

You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tool sign-in or sign-up page. You would need a Microsoft account to sign up.

Step 2: Add and Verify Your Blog/Website

Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.

Step 3: Create and Upload your Sitemaps

Sitemaps are a great way to tell Bing about URLs on your site.

Step 4: Create a Search Optimization Plan

Your Bing Webmaster Tool account makes starting a search optimization plan very easy. Inside Webmaster Tools, you will see two areas that will help you with this task: One can be found under Reports & Data and it's called SEO Reports. The second can be found under Diagnostics & Tools and it's called SEO Analyzer.

For more understanding of the four steps above, check the Getting Started Checklist by Bing. You can also check the Ultimate Guide to Bing Webmaster Tools on Search Engine Land.


Using Bing Webmaster Tools as a Keyword Research Tool

Now that you have a Bing Webmaster Tools account and you have set it up for your site, the next thing you want to do is to use it for researching keywords. Let's say you want to research keywords about online marketing. Getting started means you need to add one or more keywords (e.g. online marketing) to the keyword search box in your Bing Webmaster account.

bing keyword research

Clicking on "search" gives you three things

1. A list of related keywords.
2. The number of times each keyword has appeared in search.
3. The keyword trends.

Now that you have all of this data. You can use them for your content marketing and traffic generation to your blog/website. As an example, you can use the list of related keywords to ensure maximum exposure from future blog posts. You just need to use the related keyword nicely in a way related to the title/topic of your future blog posts. However, please note that using all the keyword is against search rules. So, you will want to pay attention to the keywords that are most popular. This allows you to target those that have the greatest chance of pushing large amounts of traffic to your blog/website.



Just like for Google search engine, things change with Bing search engine too. So, you should pay attention to your Bing webmaster tools account to monitor the changes. It is not something you do once. If you want good results, then you should do the keyword research for every content you publish on your blog/website. This would enable you to increase your authority on the internet and get much more users for your site.

If you have yet to use Bing Webmaster Tools, including the Keyword Research tool, take the time to do so today. All you need is an account. From there, you’ll gain access to a variety of data that will change your approach to online marketing.

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