How to Turn Small Reports into a Six Figure Information Empire

One of the best ways to make money online is information marketing. But so many people find it hard to do. You can either make more money by packing training courses in the form of e-books, audios or videos. If doing this is a big problem for you, you can start with small reports. It shouldn’t be hard for you to write a qualitative 7-15 page report and turn them into a six-figure information empire.

 
In this first part of the process, you will get to know the first thing you need to do. Please, pay careful attention to what you want to read. I’m sure you are not here to just look but to learn how to start an information marketing business.

 
The first step in this process is to “select a market”. That is, you’ll want to identify a group of people who you want to sell to – a “target audience”. A “market” is simply a body of existing or potential buyers for specific goods or services.

 
Just a few of the more popular markets include –

• Weight loss
• Home business
• Relationships
• Parenting
• Retirement
• Personal Growth
• Wedding and Marriage
• Computers and Technology
• Motivational
• Leadership

 
The list could go on and on, but I think you get an idea.

 
You want to choose a “market” that you’ll center your small reports into six Figure information empire business on. If you’ve been following events over the past couple of years, then you know that “niche” marketing has been the big craze. People have been (and still are) scrambling all over to find these tiny, untapped niches to create businesses around.

 
Let me caution you that while that is an approach that certainly works, there is another strategy to use. Instead of identifying niches, identify target markets.

 
Here’s the common practice…

1. Identify a red-hot niche with hungry customers.
2. Create a product that’s highly sought after by those customers.
3. Setup a website to sell the product.
4. Rush off to buy pay per click listings and Google Adwords to promote the site.
5. Find another red-hot niche and repeat the process.

 
Now, that’s a good plan. There’s no doubt that it’s a profitable system. But, it’s not a great plan. Really, that system is set up for leaving money on the table, for just throwing away money that you could be deposited into your bank account.

 
So, what is a great plan?

 
Selecting a market so you can generate multiple sales per customer. It’s very similar to the way most people approach to niche marketing, with a critical extra “profit-boosting” step… These are big profit business ideas

1. Identify a market with hungry customers.
2. Create a product that’s highly sought after by those customers.
3. Setup a website to sell the product.
4. Rush off to buy pay per click listings and Google Adwords to promote the site.
5. Create additional related products to sell to your existing customer and lead lists.
6. Find another market and repeat the process.

 
Do you see what I added there? There’s an extra step there that is so critical to your bottom line, and that is “Create additional related products to sell to your existing customer and lead lists.”

 
1. You’ve already got customers who have bought a product from you, so instead of moving on to other “niches” where you have to go out and find additional customers, why not offer your customers additional, related products before you move on?

2. You’ve already begun building a lead list, why not offer them additional, related products before you start looking for other “niches”?

 
If a customer bought a product from you, then they’ve told you – “This is a hot button with me. This is something I’m interested enough to spend money. This is something that is important to me at this point in time.”

 
So, you simply feed them other offers that are highly related to the one that they’ve already identified as being important to them. Instead of looking for tiny “niches”, you look for larger markets and feed them multiple, highly related offers. The idea here is to find customers who make repeated purchases from you. And when you take into consideration what we’ll be talking about momentarily — creating 7-15 page reports or business e-books as these various “offers” — it really is an easy thing to accomplish.

 
But, we’ll get to that. The first step, “select a market”. And after you do that, you’ll need to measure the interest of your target market. This way, you have started on the path to building a six-figure information empire.

 
If you have any question or comment, I’ll be waiting to read them and get back in touch with you.