Building an online business is tough. If you are not tough, you will find yourself losing a lot. However, you can use the power of PRISM to win customers and sales for your online business Only tough people wins doing business online. It will take you a lot of hard work to make a profit from your online business. That’s why you need a framework called PRISM. It is designed to help businesses make more sales online, step by step.
What’s the Power of PRISM?
Prism funnel diagram by Ian Cleary
As you can see, each letter in the word PRISM is a step towards profitability. This is how it works…
P is for People.
This is all about building an audience and raising your profile so people know your business exists. You might go about this by focusing on sharing quality content so your social media followers grow gradually. Or you might want to use Facebook or Twitter ads to reach more people in a shorter time.
R is for Relationships.
Follower numbers alone don’t mean much. Your audience must be engaged and proactive if you’re ultimately going to be able to sell to them. Constantly build relationships with your followers.
I is for Inbound Traffic.
Followers and fans on social media are great — but you need those people to also visit your website if you are going to make any sales. Figure out ways to constantly and repeatedly get traffic to your blog/website.
S is for Subscribers and Social Retargeting.
Now that people are visiting your website, you don’t want to lose them. 70% of site visitors will never revisit your site, so you want to capture them while you have their attention! Set up a compelling email subscription freebie or membership registration and persuade visitors to subscribe to your email list or register an account on your site when they have enjoyed your content. You can also use Facebook pixels and other tracking apps to set up retargeting ads so you can try to recapture people who have visited your site without subscribing.
M is for Monetization.
This is where you need to set up sales funnels to guide your email subscribers and your online business blog’s following to become paying customers. There are so many ways to monetize your blog. You will find a lot of them on the money blog. Get to know them and use as many as you want to without scaring your subscribers away.
The power of PRISM isn’t complete if you do not put all the P R I S M into practice. Also, you need to do one after the other starting from P to M. Only then will you be building your online business with toughness and profitability.
This post was culled and inspired by Ian Cleary
RE:
R is for Relationships
Solving people’s problems will always have high perceived value.
Originate and share quality content on a regular basis, because you never know when any particular person may have a need for it. Some will find a cure from content you posted months ago.
The value from helping people reach their goals will never go out of style.
Thanks Robert.
Your addition to this is really relevant.
Building relationships by helping people reach their goals will never go out of style.
It’s a very good post. I love your blog and I’m a regular reader of this blog.. Keep writing like this