So far, at the moment of writing this post, Twitter has over 230 million active users. This gives you a wider market to target with your business using Twitter Ads. You need to be able to target just the right slice of the active Twitter users that will be beneficial to what you intend advertising on Twitter. To do this, you need to target the right people for your business.
As an advertiser on Twitter, here are the 6 ways to target the right people for your business success
1. Target by using keywords in timeline.
People express wants and needs on Twitter all the time. Keyword targeting in timeline lets you reach Twitter users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. Show users the right message, at the right moment, in the right context. Doing this will increase your business customers and sales.
2. Target by interests.
The Twitter community is passionate about everything from shoes to semiconductors. You can find your ideal audience and customers using hundreds of different interest targets.
3. Target by geography.
Twitter is used in nearly every country in the world and is available in more than 35 languages. Reach a global audience or one that’s hyper-local. Twitter ads have tools for targeting by country or metro area. You should make use of this.
4. Target by device.
More than 76% of Twitter users log in via their mobile device. Twitter Ads gives you the option to target your ads to Android, iOS or Blackberry. You can make use of this depending on the type of mobile users you want as customers for your business.
5. Target by gender.
Do you have a product or a service more suited for men or maybe for women? You can reach either or both with gender targeting.
6. Target users similar to your followers
Your followers already love you. Twitter ads help you find more just like them. You can configure your Twitter ads setting to get you more followers.
If you can do the above 6 ways successfully, you will be using Twitter ads successfully. This will, in turn, lead to your business success. Also please note, you’ll only be charged by Twitter when someone follows your account or clicks, retweets, favorites or replies to your promoted tweets. In addition, you can find out how each of your Tweets performs with Twitter’s real-time metrics.