Looking for ways to develop an integrated marketing strategy for your business? This content presents 3 steps to go about achieving an inclusive marketing strategy. This is specifically useful for businesses focusing on digital consultancy and transformation. In a recent survey, it was discovered that nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels. This all boils down to successfully integrating their brand's marketing strategy.
Here are the steps to follow
1. Combine your first- and third-party data sources to gain a complete view of your target audience
2. Build bridges to share data and insights across teams
3. Integrate analytics and advertising technologies to truly put insights into action
These steps are well detailed by Casey Carey, Director, Platforms & Publisher Marketing at Google in an article titled "Better together: Why integrating data strategy, teams, and technology leads to marketing success"
In summary, to design an integrated marketing strategy for your business, you need to focus on your audience, your team(s) and the technologies your business have access to. These are the resources to make the best use of for marketing your business successfully on the internet and achieve your business goals.
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