As a creator on Facebook.com, you can generate revenue through Brand Collaborations, and Fan Subscriptions. To get started with any of these, you first need to apply. However, you should be able to meet all the guidelines before you can be accepted by Facebook Inc (now called Meta Inc).
Monetization Tools for Creators on Facebook
With In-Stream Ads, you earn money by inserting ads in your qualifying videos. With Brand Collaborations you build your business with paid partnerships and with Fan Subscriptions, you turn fans into superpowers through a recurring monthly subscription.
Facebook claims that these tools provide you with the flexibility to earn money on your own terms in ways that make sense for you, your community, and your content.
What are the Requirements to Get Started?
The basic requirement to qualify is, your Facebook Page and content must comply with Facebook’s Partner Monetization Policies.
Image source: Facebook for Creators
In-Stream Ads: short ads you can include in your videos to earn money.
- Your Facebook Page needs to have a minimum of 10,000 followers.
- You need at least a 30,000 1-minute views on your videos (on Facebook) that are at least 3 minutes long. This video should have been published in the last 60 days.
Image source: Facebook for Creators
READ: Getting Published on Facebook News
Brand Collaborations: Earn money from paid partnerships with brands that want to collaborate on creating and sharing content with your audience.
- Your Facebook Page needs to have a minimum of 1,000 followers.
- You need at least 15,000 post engagements in the last 60 days.
- You need at least a 180,000 minutes views on all your videos on Facebook in the last 60 days.
- You need at least a 30,000 1-minute views on your videos (on Facebook) that are at least 3 minutes long. This video should have been published in the last 60 days.
Image source: Facebook for Creators
Fan Subscriptions: Create a subscription for your Page and earn a monthly income. Choose a monthly price, offer exclusive benefits and grow the community of people who subscribe to support you.
- Using this moetization tool is based on invite only.
Tips and Tricks to Meet the Guidelines
If you are far from meeting these requirements, the good news is, there are valid trips and tricks you can employ to reach these requirements faster. You can do this by following the courses provided by Facebook for creators on Facebook.
- Course: Earn Money Through Brand Partnerships.
- Course: Monetize Your Page with Fan Subscriptions.
- Course: Monetizing Your Content on Facebook.
To Apply
To apply for Brand Collaborations, go through the course pages linked earlier. First understand what it takes. You can also see if you are eligible or not. If you are eligible, simply apply and wait for a further response from Facebook.
