World Environment Day (WED) is the United Nations’ principal vehicle for encouraging worldwide awareness and action for the environment. Over the years it has grown to be a broad, global platform for public outreach that is widely celebrated by stakeholders in over 100 countries. It also serves as the ‘people’s day’ for doing something positive for the environment, galvanizing individual actions into a collective power that generates an exponential positive impact on the planet.
In support of the UN designation of 2014 as the International Year of Small Island Developing States (SIDS), WED this year 2014 will adopt SIDS in the broader context of climate change as its theme. Our objectives are to help build momentum towards the Third International Conference on SIDS in September and encourage a greater understanding of the importance of SIDS and of the urgency to help protect the islands in the face of growing risks and vulnerabilities, particularly as a result of climate change. We believe WED will be an excellent opportunity to raise a call for solidarity with the islands.
“Planet Earth is our shared island, let us join forces to protect it.” – UN Secretary-General Ban Ki-moon at the launch of the 2014 International Year of Small Islands and Developing States
Every Action Counts
WED is the opportunity for everyone to realize not only the responsibility to care for the Earth and to become agents of change. WED 2013 generated global coverage and publicity with about 200,000 blog posts and more than 26,000 articles published on WED between 1 and 10 June 2013 alone. Our videos on WED were viewed by close to 120 million people on digital screens in Times Square in New York, Piccadilly in London, and at Live Windows (Benetton stores) in Milan, London, Munich, Barcelona and Almaty. On social media, among Twitter’s reported 200 million active users, WED was among the top 10 most talked about topics in at least 15 countries on 5 June, with an estimated 47.6 million impressions on the Day itself.
Register Your Activity Today and Be Counted
How will you make your voice heard this year for the environment? The call this year is to recognize that we all face the same challenges and are connected and united by our common goal of a sustainable and prosperous life for all on this planet. The call is to raise our voice in solidarity with one another, particularly with the citizens of the small island states. Whether it is to organize clean up campaigns, food waste reduction initiatives, walk-to-work days, plastic bans, art exhibits, tree-planting drives, concerts, dance recitals, recycling drives, social media campaigns and different contests – every action counts. When multiplied by a global chorus, our individual voices and actions become exponential in its impact.