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Tag Archives — Google Analytics

Now Google Certified for AdWords, Analytics and Advanced Search Advertising

I’m now Google certified 😉

During October 2015, I had the opportunity to participate in one of Google’s Digital (Marketing) Masters Academy. The academy was taught by some Google experts in the field. The academy included training on the Fundamentals of AdWords, Advanced Search Advertising, Advanced Display Advertising and Google Analytics. The content of the training goes beyond just Google advertising and includes material on the digital landscape as a whole. Continue reading

How to Link Google AdSense Account with Google Analytics Account

If you use AdSense, it is advisable that you can link your Google AdSense account with Google Analytics account so you can use the Analytics to give context to your AdSense data and get a better understanding of your AdSense performance. This is required of you if you want to really understand what gets you more revenue with AdSense. To do this, you must use the same email address in Analytics and AdSense to link your accounts, and have edit or admin permission in both accounts. Continue reading

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