In building a personal brand, self-determination theory needs to be in action. Self-determination theory is a theory of motivation concerned with supporting our natural or intrinsic tendencies to behave in effective and healthy ways.
In the aspect of human resources management, the theory is based on human's (people's) need for autonomy*, competence* and belonging*.
Autonomy: the capacity of a rational individual to make an informed, un-coerced decision. This requires an individual to be a maven, creative and innovative.
Competence: the ability of an individual to do something successfully or efficiently. This requires an individual to be dedicated, passionate about and committed to what one does.
Belonging: the close and intimate relationship of an individual fit in a specified place, business or environment. This requires an individual to be a good networker, a connector and a people-person.
It is important you build your own personal brand. That is what people know you for when you are around them and when you are not around them.
Building a personal brand is the practice of people marketing themselves and their careers as brands. The personal-branding concept suggests that success comes from self-packaging. This success is dependent on what you can do without supervision (autonomy), what you can do best (competence) and with who you can do such things as a team member (belonging).