Search engine optimisation is a very important thing to do for your blogs and website in order to rank high on the search engines most especially on Google search. However, most blogs face Google’s search penalty which gets the blogs permanently removed from Google search results. It’s safer to do the right thing and get your blog to rank high on search engines than carrying out some actions that will get your blog completely off the search results.
The thing is, most bloggers don’t really know what they did wrong for their blogs to face Google’s penalty. And according to Google Inside search, Every day, millions of useless spam pages are created. We fight spam through a combination of computer algorithms and manual review. Google works every day to remove such useless spam pages, hence the essence of the Penguins and the Pandas. In this post, you will get to know the types of spam blogs that gets penalised by Google.
Spam sites attempt to game their way to the top of search results through techniques like repeating keywords over and over, buying links that pass PageRank or putting invisible text on the screen. This is bad for search because relevant websites get buried, and it’s bad for legitimate website owners because their sites become harder to find. The good news is that Google’s algorithms can detect the vast majority of spam and demote it automatically. For the rest, we have teams who manually review sites. – Google
Types of Spam Blogs that gets Penalized by Google’s Search Penalty
1. Cloaking and/or sneaky redirects: Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw.
2. Hacked site: Some pages on this site may have been hacked by a third party to display spammy content or links. Website owners should take immediate action to clean their sites and fix any security vulnerabilities.
3. Hidden text and/or keyword stuffing: Some of the pages may contain hidden text and/or keyword stuffing.
4. Parked domains: Parked domains are placeholder sites with little unique content, so Google doesn’t typically include them in search results.
5. Pure spam: Site appears to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines.
6. Spammy free hosts and dynamic DNS providers: Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content.
7. Thin content with little or no added value: Site appears to consist of low-quality or shallow pages which do not provide users with much-added value (such as thin affiliate pages, doorway pages, cookie-cutter sites, automatically generated content, or copied content).
8. Unnatural links from a site: Google detected a pattern of unnatural, artificial, deceptive or manipulative outbound links on this site. This may be the result of selling links that pass PageRank or participating in link schemes.
9. Unnatural links to a site: Google has detected a pattern of unnatural artificial, deceptive or manipulative links pointing to the site. These may be the result of buying links that pass PageRank or participating in link schemes.
10. User-generated spam: Site appears to contain spammy user-generated content. The problematic content may appear on forum pages, guestbook pages, or user profiles.
There are two types of Google’s search penalty – manual and algorithmic. The big difference between these two is that, with a manual penalty, you get a message on Google Webmaster tools, while, with an algorithm penalty, you can only see your rankings and traffic drop. If you have received a message on your Webmaster Tools account, check if Google has provided any samples of links that are hurting your search engine rankings. Sometimes they provide one or two samples, and you can make an idea of what links are violating their guidelines.
Ideally, 95% of the cases for Google’s search penalty are a result of the backlinks pointing to your blog/website. You need to be very careful of the types of backlinks you get to your blog/website. To get your rankings back or to save your blog/website from being penalized, you have to identify the low quality backlinks that are hurting your rankings. You can do this by using the Monitor Backlinks tool. If you don’t have an account yet, you can start your 30 days free trial now or click on the banner below to get started.
Now that you know the types of blogs that gets hammered by Google’s search penalty, it will be good that you analyze your blog and make sure you won’t be penalised from being listed in Google’s search results.