One of the best ways to show that you know what you are doing is to learn and get certified (not necessarily a certificate). In this case, you have the opportunity to be trained and certified by Google Partners Academy via a series of livestreams. The livestreams are on Google AdWords Fundamentals, Search Advertising, Mobile Advertising, Display Advertising and Shopping Advertising. You can learn any of these as an individual or as an agency.
The kick-off of the Google Partners Academy 'Get Certified' Livestream series is on Tuesday 4th April 2017 at 14:00 GMT+1. It is also going to run weekly for a 6-part series. The essence of the series is to help you get the most out of Google's advertising products and prepare you for the AdWords certification exams across Search, Mobile, Display, Video and Shopping advertising. The first Livestream will cover AdWords Fundamentals.
TUESDAY, APRIL 4TH, 2PM GMT+1: AdWords Fundamentals
This Livestream will cover everything from the basic and intermediate aspects of online advertising and AdWords, the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimise your campaign's performance.
TUESDAY, APRIL 11TH, 2PM GMT+1: Search Advertising
This Livestream will cover everything from how search works, how to organise campaigns, ad formats, and how to monitor and optimize performance.
TUESDAY, APRIL 18TH, 2PM GMT+1: Mobile Advertising
This Livestream will cover everything from how mobile works, mobile trends and opportunity, bidding and targeting, mobile ads, measurement and more.
TUESDAY, APRIL 25TH, 2PM GMT+1: Video Advertising
This Livestream will cover everything from basic to advanced concepts, including how video ads on YouTube and the Google Display Network can help your clients meet their advertising goals. Also covered will be campaign creation and management, and performance measurement and optimisation.
TUESDAY, MAY 2ND, 2PM GMT+1: Display Advertising
This Livestream will cover everything from basic to advanced concepts, including best practices for creating, managing, measuring, and optimising display ad campaigns across the Display Network.
TUESDAY, MAY 9TH, 2PM GMT+1: Shopping Advertising
This Livestream will cover everything from creating and managing your Google Merchant Centre account, product data feed submission, bidding and optimisation and more.
If you are interested in any or all of these training, you will need to sign up for the Livestream at the Google Partners Livestream hub