Category Archives — Education

Are you Ready for the Future of Marketing?

Do you know what the future of marketing is? Are you ready for it? To answer that question, you have to know what’s coming. Thankfully, Google’s Senior Vice President of Ads & Commerce, Sridhar Ramaswamy has an idea. “We’re heading toward an age of assistance where, for marketers, friction will mean failure, and mass messages will increasingly mean “move on.”” So what’s that mean for you? Continue reading

Get Certified: AdWords and (Search, Mobile, Video, Display and Shopping) Advertising

One of the best ways to show that you know what you are doing is to learn and get certified (not necessarily a certificate). In this case, you have the opportunity to be trained and certified by Google Partners Academy via a series of livestreams. The livestreams are on Google AdWords Fundamentals, Search Advertising, Mobile Advertising, Display Advertising and Shopping Advertising. You can learn any of these as an individual or as an agency. Continue reading

Education for Displaced Children everywhere

There is an urgent need to fund emergency education for displaced children everywhere. In February 2016, world leaders convened in London, UK to make funding pledges to support the 13.5 million Syrians affected by conflict and have raised in excess of $10 billion. This is an excellent first step in addressing the impact of humanitarian crises on the world’s population. However, Syria is not alone. Continue reading

Now Google Certified for AdWords, Analytics and Advanced Search Advertising

I’m now Google certified 😉

During October 2015, I had the opportunity to participate in one of Google’s Digital (Marketing) Masters Academy. The academy was taught by some Google experts in the field. The academy included training on the Fundamentals of AdWords, Advanced Search Advertising, Advanced Display Advertising and Google Analytics. The content of the training goes beyond just Google advertising and includes material on the digital landscape as a whole. Continue reading

Write “I Score a Goal” 1000 times

I woke up today remembering what happened to me several years ago when I was still a kid. Myself, one of my uncles and few other people were watching a football/soccer match on TV (probably Arsenal FC or Super Eagles of Nigeria). I kept shouting “goal” whenever a player makes an attempt (a shot) to score a goal. After the match, my uncle asked me to write “I score a goal.” 1000 times. Imagine, writing “I score a goal” 1000 times on several sheets of paper. That is like 4000 words. And if you count the characters, that’s like 15,000 characters. Continue reading

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