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Business Building Tips2: Use the Magic Word
Before I got to the details of what I have today, I need to say Happy New Month! It’s good to start another new month. It’s also good to start another month with business tips. Life is business and we must live by doing business till our end comes.
This is the second series of the Business Building Tips. If you miss the first series, you need to read it. It is about Making Your Blog a Lead Generating Machine.
The second series is about Using the Magic Word. When it comes to marketing, “free” is one of the most powerful, most overused, and most wrongly used words in the English language. You see, when most people want to use this word in their marketing, they’ll write it in big, bold letters, slap it in the headline, and wait for it to work its magic.
Make no mistake… “free” is an extremely powerful word, but if you don’t know how to wield it with precision and skill, you’re in for a nasty surprise! It’s a little bit like the difference between a scalpel and a machete. Both are extremely sharp and powerful tools… but you must have the right skills to use them safely and effectively.
One of the best places to use the word “free’ in your marketing… is when you use it to offer your customers and prospects a free report.
So, what is a free report? A free report is exactly what it says: a free source of useful information you give your prospects. You see, you are an expert in your industry, and there are things you know that your contacts can certainly benefit from. Offering a free report is an excellent way to:
• Build your relationship with your customers and prospects
• Give your customers and prospects value
• Bring in leads (when you offer your free report as a download)
• Keep your name in front of your prospects
• Educate your prospects about your services
There is NO doubt about it: the value you get from giving a paper-and-ink report returns a value far out of proportion to its cost!
The advantage of giving away information is this: because you are the expert and because you’ve done your contacts a favor (by giving them something of value), they are going to feel comfortable with you and indebted to you. And, that will drive more sales!
Love you still
P.S: This is a part of the Business Building Tips by Clate Mask, the President, Infusionsoft
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