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I am a web publisher. That means that I publish things for others to read, just like any other person in the press, but that I use the internet as my medium. Less red tape. Less committee. Just me, typing my thoughts or findings, and posting them for others to read and respond to. Now, in this business, you not only need to be able to publish to the web, but you need to also design your site and administrate the business end of it. This takes software and the use of that software at my computer (as the size of my ass can attest to). So, here is my top 10 list of applications which just make my job oh so much easier as a web publisher. 1. Dreamweaver. Formerly a Macromedia product and now owned by Adobe, Dreamweaver... [more]
I had to come back home to write about the rave of the moment. I have been on it and for a while. I linked my NaijaPulse account with my Twitter account with my Facebook account..Well, lets get to the business of the day.. NaijaPulse is Africa’s first microblogging service just like twitter which was launched some days ago which lets users say what they’re doing, start or follow a discussion, share a link or news item, join or create groups. The service runs on the Laconica microblogging software, version 0.7.1. The service lets you share short text updates about yourself and what is happening around you with friends, colleagues, family and fans. NaijaPulse lets you say ‘Wetin Dey Happen’ (which is a pidgin... [more]
We all love Twitter. I do. I use it all day and I’ve built up connections with people using it. But, one thing is for sure: Twitter is STUPID when it comes to how to make any money. Bloggers, pay attention! Twitter has grown a lot (biggest understatement of the century). Throughout, the question of how they’re going to make any money is discussed frequently. They are raising a little money through investors and it is keeping them going. But, Twitter is a sitting goldmine and the fact that they’re not making any real money yet is idiocy on full display. In my view, Twitter has several ways to make money. Most obvious to me would be the “freemium” model. Obviously, they cannot begin charging for Twitter... [more]
If you own a business, chances are you do. But don’t pat yourself on the back too quickly. By now it’s widely-accepted that if you have a business card you should probably have a website. It doesn’t matter what your company is selling – a website, however modest, has become a standard. The real question is: what is your website doing for your business? As a web marketer I often put this question to the business owners I meet. Not because I’m trying to lead into my sales pitch, but because I’m intrigued to hear the answer. Most people get a certain “deer in the headlights” look in their eyes when I ask this question. To be fair, it’s not a question we’re... [more]
I need to start with an analogy to explain the importance of keywords. Your selection of keywords is the ‘heart of your business’ as far as adsense income is determined. The heart, yes the most important organ of your body, not your leg or your wrist, but your heart. If your heart is failing, putting a bandage on your wrist isn’t going to work. So here is the crunch… If your adsense income has dropped or you need to build an adsense business, then look after your heart. It is the life blood of the system, it pumps the money into your adsense account. It has taken a few hard lessons for me to understand this principle. This is how I felt the pump, pump, pump send a light bulb moment to my brain. It started... [more]
Have you ever visited a web site and been attacked by screaming pop-up ads, gotten lost in a clutter of banner ads, had things flash and go boom? And have you ever visited a site that was informative, easy to navigate and generally pleasant to peruse? Which site gained your trust? Which site would you revisit? The more user-friendly building tools you use on your site, the more trust will be developed with your viewers. With this in mind, here are expert tips for making your online store trustworthy… • Purchase an appropriate domain name. Paying for your own domain name builds trust and is professional looking. Your own domain name will be – free of all advertisements (except products you sell or recommend).... [more]
In order for you to get your videos to rank high on the search engines, you will need to do a bit of market and keyword research. “But that’s boring!” Well, to some people it will be boring, but if you do the work once, you may be able to multiply your business in size overnight. With one of my local businesses, I did my video marketing so well that some people couldn’t find any of my competitors when searching on the internet. They could only find me and my videos! In this instance, my business really did multiply in size overnight. So doing your market and keyword research will pay off. So, for your video marketing you will need to use one of the various keyword research tools that are available to you... [more]
Based on your sites architecture, internal and external links, search engines create a profile of how each correlates and interacts with the other to map out which pages have the highest significance to their index. This principle is known as link equity and fortunately for webmasters, link weight and link equity can be sculpted to benefit sub directories, individual pages or sub domains for enhanced visibility in search engines. We will in theory be covering a less publicized SEO technique for SEO through building links to tags and sitemaps to shift link weight throughout your site. Particularly when you are dealing with a series of strong inbound links such as site-wide links (links from every page in another site... [more]
Sometimes another form of language and imagery is required in order to communicate vast ideas for common consumption. This is one of such instances where an array of algorithmic functions will be given a conceptual vehicle to map their role in the creation of a top 10 ranking. Since the concept of the universe is a great model, we will borrow concepts originating from planetary forces ranging to universal phenomenon like gravity, orbits, the concept of the internet being a giant nebula of computers sharing virtual space and employing data retrieval, etc. Bear in mind, this is only an interpretation. If you can visualize your website as a dot and each keyword as its own orbiting sphere of concentric influence, you... [more]
Procter & GambleFounded during: The Panic of 1837Candle maker William Procter and soap maker James Gamble joined forces to start a small household-goods business in Cincinnati. IBMFounded during: The Depression, 1873-1896Three startups – the Tabulating Machine Company, the International Time Recording Company and the Computing Scale Corporation – developed technologies during this 23-year period that were in demand despite the sour economy. A time clock for recording workers’ hours, for example, was needed as industrial production at the end of the century surged. Also, a tabulating machine was vital during the immigration wave, to tally up the expanding population. These three companies merged... [more]
Do you have a blog, then you can count yourself among the thousands of other people on earth who have a blog, who can sell their products and services online, and who find ways to network through friends, former classmates, relatives, even acquaintances, in order to make more money. There are thousands upon thousands of blogs on the Internet right now, and you will need to shine through the muddle of language, or, at the very least, be known to a few well enough in whatever niche you choose to place yourself. One way for you to establish your audience is to actually have a niche that you proclaim yourself to be in, and one way for you to do this is to place your blog address in a blog directory. You also have the... [more]
I should have written about this earlier but I believe God wanted it to be aired today. The thought of this title came to me as I was having my bath this last Sunday in preparation to go for church for the day’s service. Even though I was thinking about so many things at the same time but the thought of Christ and MLM stood out. Don’t be surprised, most of the inspiration to write on this blog are birthed in bathroom, toilet, kitchen and the likes..lol For those who do not know what the word Christ means. Christ is the name of my Lord Jesus, the savior of the world. He was sent by my Father into this world years before our existence to die for the sins of the world which includes you and I. He was given the name... [more]
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